The objective is not to sell every product aggressively. The objective is to use the right sales model for the right product.
Sales Approach by Product Type
How We Decide
Before investing significant sales or marketing resources, 9XGO considers:Different Products, Different Strategies
A product may be suitable for 9XGO but still require a specific sales approach. For example: Emerging SaaS → Strong product→ Less-known brand
→ Needs distribution
→ Attractive offer
→ Active sales + marketing Established Software → Strong brand
→ Existing market demand
→ Less need for awareness
→ Referral / reseller / direct sales Open-Source Software → Software is freely available
→ Value may come from hosting, licensing, support, or implementation
→ Service or solution-based sales Enterprise Software → Higher price
→ More complex requirements
→ Longer buying decision
→ Consultation + assisted sales
Sales Investment Levels
9XGO may use different levels of sales investment:
A product may move between levels based on its performance, demand, customer feedback, and commercial results.
High sales investment is reserved for products that demonstrate strong potential.
Core Principle
Product Qualification determines:“Should 9XGO sell this product?”Product Sales Strategy determines:
“If we sell it, how should we sell it?”Together, these help 9XGO select the right products and allocate sales resources effectively.