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9XGO does not aim to list every software product available in the market. We focus on building a curated software marketplace with products that have a realistic opportunity to create value for customers, vendors, and 9XGO.
Quality and sales potential matter more than the number of products listed.

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What We Look For

A strong 9XGO opportunity usually combines:

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Software We May Prioritize

Different types of software can create different opportunities for 9XGO.
The software category alone does not qualify a product. Each product and vendor must still meet 9XGO’s qualification requirements.

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The Vendor Matters

A strong product with an unreliable vendor can become a poor marketplace opportunity. 9XGO looks for vendors who can:
  • Own the product or have proper distribution rights
  • Provide reliable customer support
  • Maintain and update the product
  • Fix significant bugs
  • Handle additional customers
  • Offer commercially viable terms
  • Provide accurate product and licensing information
  • Cooperate with 9XGO on sales and support
A strong product with an unreliable vendor can create significant customer and operational risk.

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Vendor Profiles We Find Attractive

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Emerging Vendors

Emerging vendors can be particularly attractive when they have a strong product but need:
  • Distribution
  • Customer acquisition
  • Visibility
  • Sales support
  • Market access
A lesser-known product with strong fundamentals can sometimes be a better marketplace opportunity than a famous product that has little need for third-party distribution.

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Established Vendors

Established vendors can also be suitable when 9XGO can create a meaningful commercial opportunity through:
  • Competitive pricing
  • Reseller arrangements
  • Referral partnerships
  • Special offers
  • Regional distribution
  • Assisted sales
  • Implementation services
  • Strong customer demand
Brand recognition alone does not determine suitability. The commercial opportunity matters more.

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What We Usually Avoid

A product or vendor may receive low priority when:

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From Selection to Sales

9XGO follows a selective approach rather than investing heavily in every product.
1

Research

Research the product, vendor, market, customer demand, and competition.
2

Qualify

Evaluate product quality, licensing, vendor capability, pricing, customer value, and commercial potential.
3

Select

Prioritize the strongest products and vendors.
4

List

Make qualified products available on 9XGO.
5

Test

Measure real customer interest and sales performance.
6

Scale

Increase sales and marketing resources behind products that demonstrate strong potential.

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The 9XGO Selection Question

Before giving a product significant sales or marketing resources, we ask:
Is there a clear reason for 9XGO to invest its time, sales effort, customer acquisition resources, and marketing budget in this opportunity?
A strong answer could be:
  • Customers are actively looking for the solution
  • The vendor needs additional distribution
  • 9XGO can provide better value or access
  • The product has strong sales potential
  • 9XGO can reach the relevant customer audience
  • The vendor can support the expected customer volume
  • The commercial arrangement is attractive
If there is no sufficiently strong answer, the product may remain a low-priority listing, receive limited testing, or not be selected.

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Listing Does Not Mean Promotion

Selection and sales investment are separate decisions.
A product can move between these levels as customer feedback, vendor performance, sales data, and market conditions change.

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Core Principle

9XGO would rather have a smaller portfolio of strong, sellable products than a large catalog with little sales potential.
Our ideal opportunity creates value for all three sides:

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Our Selection Formula

Good Product + Real Demand + Reliable Vendor + Attractive Offer + Sales Potential = Strong 9XGO Opportunity